For this journal, I want you to find a complex image--an advertisement, a political cartoon, a commercial, a photograph, etc--and paste it into your post. Analyze the image using 2-3 of our key terms, like you would in your paper. I encourage you to consider posting the image you want to use in your paper that way I can respond if I see one that just isn't going to work well; plus, you'll have some peer response to help you.
In your peer response, I want you to again choose another key term (that the author hasn't used) and add to their analysis in 3-4 sentences. Really try to give them some ideas/details they could use for another term. This will be helpful as you start your drafts.
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ReplyDeleteFor my paper, I chose an image of a woman who appears to be naked with her body painted. The image itself is rather risqué, but it does get the message across. It raises awareness of Breast Cancer, by comparing cancer to something as minor as a pimple. The image utilizes ethos, with a small excerpt from the Breast Cancer Foundation giving the image credibility. It reads, “ The difference between a pimple and breast cancer is that of life and death. Regular breast checks are the best way to fight cancer. Show support for the women in your life by purchasing a Pink Ribbon”. This text sums up the image, and keeps it short and sweet. The design of the image grabs attention, obviously because the woman is topless. Also the painted girl on her body grabs attention, as she shows her stressed face over a pimple. Also, by including the sentence, “Are you obsessed with the right things?” questions the viewer. While one may stress over a small blemish such as a pimple, there are many other serious issues in life- i.e. cancer. The image is unique with a strong purpose. Breast cancer is common among many women and this image speaks out to its viewers. The audience is women all across America, raising awareness and advising medical examinations. This advertisement has a clear message, with a creative way of portraying it to the audience. It does make a good point- that there are many more important things in life than a pimple or such. Logos is also incorporated, because although the image is unique it is logical and has important meaning. Its spin on cancer awareness makes for a very successful advertisement.
ReplyDeleteImage: http://cacb.wordpress.com/2010/09/09/breast-cancer-foundation/
This advertisement is against drunk driving. It shows the effects of a person involved in a drunk driving accident. BMW is warning people against driving under the influence because of the dire consequences that may result.
ReplyDeleteThe subject of this advertisement is the leg of a victim of drunk driving. There is a prosthetic leg and the subject’s remaining leg. The subject is off to the left, and the background is white, which makes the person’s legs stand out. The text on the right side of the advertisement starts out small and the text “Don’t drink and Drive” increases in size. Then there is a logo on the bottom right which points out that BMW is supporting safe drivers.
The logos in this photo in obvious, if you drink and drive then you can be seriously injured in the process. Also, by saying, “spare parts for humans are not as original as those for cars” combined with the use of the picture, one realizes that it is not easy to fix a human being. Cars can be easily fixed with new parts, but humans are not quite as simple.
The purpose of this advertisement is to persuade people to think twice before drinking and driving, and the audience is anyone who drives.
http://maxmayur.wordpress.com/2008/10/21/thought-provoking-advertisements/
In response to Corinne, I think that this advertisement is saying that if detected early, breast cancer can be as easy as a pimple to fix. If a woman goes in for regular check-ups, breast cancer can be detected early. The logos is easy to see, make regular check-ups and stay healthy. It’s only logical to stay healthy and this advertisement points out that an importance in life is breast health.
This advertisement is also credible because it comes from the breast cancer foundation and the breast cancer ribbon is visible in the lower right hand corner, making the advertisement recognizable.
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ReplyDeleteThis is the selected photograph I have chosen to write about in this week’s journal. Clearly this photo is depicting that war is present in today’s society and effectively demonstrates this through pathos and a targeted audience. In regards to pathos, this photo appeals to the audience’s emotion because it really shows how war is taking over personal lives. People generally go to school in hopes of completing some level of education and then moving on to the real world to get a well paying job that can support their needs. When war is present, more and more people are sent off in defense and that means less people are going to be looking for jobs, which many people find depressing. Next, this photo appeals to a specific audience. This audience is the people in America who are looking for a job to support themselves with these days. Recently, our country hit a recession and jobs were cut and many people saw themselves in a hole where they could not financially support their self or their families any more. Going to war serves many benefits and seems great in the long run, however this photo is completely against it. It is showing how there is so much war today, that anybody who needed some place to find support can always just join the army and be sent off. This photo is mainly targeted towards people who have degrees and cannot find jobs due to the struggling economy, as well as people who are against war.
ReplyDeleteIn reply to Corrine, I find that the author demonstrates purpose the best in this photo along with your two reasons. The purpose of this is to show that people obsess with the wrong things in life. Life presents problems and we care too much about the little things while others suffer from disease and hardships like cancer.
http://paulocoelhoblog.com/images/image-of-the-day/Borgman.jpg
The image I chose is an advertisement that is for people to stop the misuse of racial slurs towards various individuals of color in different races. At first the image looks as if it is advertising a whitening cream but really it’s ridiculing the idea of it. In the large print, there is an explanation of what the true purpose of a whitening cream in the minds of the users based on their appearance in society. The fact that the whitening cream varies the tones of racial slurs can be looked at both a positive and negative thing. The fact that whitening cream will alleviate racial slurs from people is sad because the world should not be that way because everyone should be accepted no matter what. The idea of not being discriminated because of dark complexion draws people to lightening their skin to live happily. The purpose of the advertisement is to let those who are not proud of their dark complexions to stop trying to change it to be accepted by those who have ignorant mindsets. A narrative is given in small print about Asian women who are migrant workers that are mistreated and condescended by others because they are darker skinned. The last two lines state, “Does color blacken your judgement on migrant workers? Stop the madness.” That is a powerful question and makes one think about what is the true foundation behind, not just migrant workers, but those who have darker complexions than those who are in magazines that portray the ideal beauty of a person.
ReplyDeletehttp://thesocietypages.org/socimages/2008/06/07/2-public-service-annoucements-from-malaysia/
In response to Corrine:
The advertisement establishes its credibility and authority over the subject because of the use of the pink symbol which is for the breast cancer association. The parallel between the pimple and breast cancer was not made clear. Having breast cancer must be treated with care just like a pimple or it would get worst. The purpose behind the image is to ensure people to go to the doctor to get tested before their breast cancer gets worse.
I chose an advertisement for Chevrolet that is from sometime in the 1950’s. The ad shows a tree with two hearts carved into it, one has “USA” the other heart has “Chevy” carved into them. This is similar to the stereotypical carving that a young couple would put into a tree trunk. Beneath the carving is a flyer that states some facts about Chevrolet selling more cars than any other company in the USA in 1956. The audience of this ad is anyone in the United States who owns a car or is in the market for a new vehicle. The ad does a good job of tying patriotism into the car automobile market, almost making the viewers feel like a good American should by a Chevrolet. The purpose of this ad is clear; it is to encourage Americans to buy more Chevrolets by convincing them they are the best, and the “most American.” The medium of this advertisement is drawing/cartoon. It was more than likely printed in newspapers and possibly magazines. The historical context of the ad shows that Chevrolet is the top selling automobile in the USA. This contributes to its success with an American audience.
ReplyDeletehttp://oldchevyads.blogspot.com/2009/01/1957-chevrolet-newspaper-ad.html
In response to mab10f
The subject of you chosen cartoon is the idea that many people would rather join the military because it is guaranteed income then go through college without a guaranteed job at the end. This definitely has to do with our struggling economy today. Many people graduate college with impressive degrees only to be unemployed afterwards due to the shortening supply of jobs. Purpose of this ad is to show why many people decide to join the military rather than go to college. With today’s economy the military is a great alternative to college.
The image I chose was an advertisement making people aware of the damage being caused to the environment. The subject of the ad is the collection of trees forming a set of lungs. One is churned, representing the damage to a living thing. Even though the earth doesn't have arms, legs or a face, it still is a living thing. Humans are destroying a lot of it for both necessary and unnecessary reasons. The purpose of this ad is for people to be more aware of how much they are destroying. Approximately half of the right lung is already gone. The logos is directed towards the caption, which reads, "Before it's too late." The caption is simple because the picture speaks loud enough for itself. Placing the website on the page encourages establishes ethos. WWF is a well known organization that helps preserve wildlife conservation and endangered species. Their authority over this issue also causes people to stop and think. The details in this ad greatly support the message being conveyed. The creativity of the trees replicating a set of lungs forces people to look at the earth as if it were a person.
ReplyDeletehttp://www.1stwebdesigner.com/inspiration/creative-advertisements-you-will-listen/
scroll down to picture #4
In response to mab10f:
The medium of this image is in the form of a cartoon. This being a cartoon makes light of the issue of war being more of an opportunity for students to grasp at than a simpler job. Jim Borgman is a well known cartoon political satirist, which gives this cartoon credibility about this issue.
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ReplyDeleteFor this journal, and possibly for my paper, I chose a political advertisement used in the Presidential election of 2008. The image has two pictures of the presidential candidates, Barack Obama and John McCain placed side by side. The picture of President Obama is very modest, he is posing professional and his facial features appeal to the audience, whereas the picture of Senator McCain is one that depicts him to be angry, ugly, and at the very least, a frightening old man. Under these two very opposite photographs lies a little girl in her bed with the quote “Its 9pm; who do you want tucking you in?” This political advertisement firstly appeals to pathos because the ad strictly relies on the audience to respond to it. The image builds bridges with the audience by relying on them to determine who is the better candidate to tuck ones self in at night by solely relying on facial features. President Obama uses his younger, more softer facial features to appeal to an audience of all ages, and he uses his popular looks as a method to win the presidency. He persuades viewers of this political ad that the better looking, more photogenic person is the most reliable, trustworthy person to but someone to bed, therefore they are the most reliable, trustworthy person to lead the nation. Furthermore, people generally judge a book by its cover. This image does not highlight on McCain’s ability to speak, his experience in leadership or his other important political talents. It merely implies that the better-looking candidate is more suitable for office. In addition to the use of pathos, this image successfully uses ethos because of the images credibility. The pictures were not photo shopped or edited in any way to distort the image of John McCain, and more importantly President Obama himself approved the picture as his campaign logo was at the bottom left corner of the image. By having this ad coming straight from the candidate, it tells the audience that Obama support this ad, and that he agrees he is a better looking man than McCain. By Obama supporting this notion, his supporters will too, because he as a candidate and one with photogenic qualities is ultimately one that possesses credibility and authority, even if McCain may have been the better candidate. As this image appeals to ethos and pathos, it also has a distinct purpose, one to persuade. All political advertisements are designed to bash the other candidate, and make the one presenting the advertisement more likely to succeed in gaining the office sought. Based on this image, President Obama had the sole purpose of making McCain look like a mean, vicious man who could not be one to tuck a little girl in, or in turn lead a country, and he does this successfully as this image, and others gained him the office of the presidency.
ReplyDeleteIn response to Lauren’s post, the image of the prosthetic leg and the message saying not to drink and drive, appeals to ethos. The most obvious appeal to this rhetorical device is that BMW was the supporter for this ad. BMW is a prestigious car manufacturer around the world. People respect them as a company and their message can be widely accepted by those who view it. They also provide a very general statistic that is one that many have used before, showing that it is true. This statistic or basic fact is that if one drinks and drives, they may have an injury so severe that they could end up with a prosthetic. BMW as a car manufacturer is the most credible company to post this advertisement, as they are in the business that deals with the very piece of machinery that is responsible to causing injuries like the image depicts.
Image used: http://cdn-www.cracked.com/articleimages/dan/9-25-08/bonozzy1.jpg
For my paper, I wanted to analyze a picture of a fallen soldier’s coffin at his funeral. The picture shows the soldier’s father, a retired Lieutenant Colonel, with his hand placed on the casket. It also shows people in the back round attending the funeral service. The photographer appeals to pathos by showing the father placing his hand on the casket. When looking at the picture, one can only imagine what is going through the father’s mind. The amount of grief a person goes through when they have to bury their child. You can also see the sadness in the people’s faces as the pass the coffin. The people in the photograph as wearing black in respect of the fallen, and with the dark colors taking up the majority of the picture, the American flag really grabs the viewer’s attention. The father is positioned in the middle of the picture, making him the subject of the photograph. The photograph also displays appeals to kairos. It was taken at the end of last year. The war is still going on in the Middle East, and with the recent events in Lybia, it helps bring awareness to the war. My uncle and my best friend are currently enlisted in the army, and may have to be shipped out. When I see a picture like this, I can not help but hope that they will be safe over seas.
ReplyDeleteImage: http://www.thenewstribune.com/2010/12/29/1482808/fallen-yelm-soldier-laid-to-rest.html
IN response to mab10, i thought you could mention kairos. With the current events in Lybia, and the ongoing war in Afghanistan and Iraq, a lot could be written about it.
For my paper, I chose an advertisement from the “got milk?” advertisement campaign featuring New Orleans Saints running back Reggie Bush. The ethos of the advertisement is very strong. Reggie Bush is a very recognizable football player. He won the Heisman trophy in college in 2005 for being the best college football player that year, was selected 2nd overall in the 2006 NFL draft, and also won the Super Bowl in 2010. In the advertisement Bush talks about how drinking milk helps prepare him for games and helps him recover after games. Because Reggie Bush is such a good football player, people take football advice from him seriously. Reggie Bush has a lot of personal experience when it comes to playing football, so that helps boost his ethos and convince people that he knows what he is talking about. The Kairos of the advertisement is also very good. It was published the day after the New Orleans Saints won the Super Bowl. Reggie Bush at the time had a ton of publicity for being a running back on a Super Bowl champion team. The Super Bowl that year was watched by 106.5 million people, so having the running back of the Super Bowl champion team in your advertisement makes the timing of it very good. If the advertisement was published in the offseason it most likely would not have been as effective as it being published the day after Reggie Bush and the Saints won the Super Bowl.
ReplyDeletehttp://dominiquesopinion.files.wordpress.com/2010/02/reggie-bush-got-milk-ad.jpg
In response to Lauren Mangine: I think that the ethos of this advertisement is very strong. BMW is a very well respected car manufacturer throughout the world, and the fact that they are against drinking and driving makes people respect that opinion. The fact that they are a car company speaking out against this such thing helps the ethos of the advertisement.
In 1992 famous rapper Mark Wahlberg aka Marky Mark and young actress Kate Moss were involved in a controversial series of picture advertisements for Calvin Klein underwear. This image specifically shows Wahlberg and Moss sitting on the floor, her in only underwear and him in underwear as well as Calvin Klein jeans. The advertisement is using the theory that “sex sells” and that wearing Calvin Klein underwear will make you look as desirable as Mark Wahlberg and Kate Moss. The design of the photograph is the essential element to sell the product. You have two very attractive, half naked people drawing in the attention of viewers. The image is in black and white so you can solely focus on the subjects and the neutral backdrop makes their naked skin stand out. At first glance you would not know what the advertisement is trying to sell; only after closely looking can you see the name brand on Moss’ underwear. The photographer, Herb Ritts, is using these two specific people to appeal to ethos relying on the credibility of the two subjects. Many people are going to want to buy Calvin Klein underwear simply because Wahlberg and Moss wear them. This image can also be displaying kairos. This ad came out in 1992, right after the release of Mark Wahlberg’s Billboard topping song “Good Vibrations” was released making him into a sex symbol. In the early 1990’s Kate Moss was also in the process of launching her career as a model.
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ReplyDeleteIn response to mab10f:
ReplyDeleteI think with the cartoon you told, I think you could easily discuss how the fact that it is a drawing makes the subject of war easier to talk about rather than an actual photograph. You could also mention how the cartoonist is using humor as a means to discuss a relatively controversial issue. As well, you could mention the ethos presented by the artist if he is well known for this sort of cartoon.
For this journal and possibly my paper I chose an advertisement for a new ultra fine pen by Papermate. In this advertisement the image uses humor to appeal to pathos. It is also used as a way to emphasize the point of the pen writing extra fine on the subjects nail for the use of cheating. This use of pathos is targeted toward an audience made up of students in middle school and high school. The purpose of this ad is to convince students to go to the store and buy this pen. It also tries to make students realize this pen will give clean lines to take notes and has the same ability as a pencil; however, it is fine enough to write a "cheat sheet" on your finger nail or even a tiny piece of paper. In hopes that students are convinced this will help them get away with cheating in school and help them pass their class, they'll go out and buy this pen. Although, this ad is targeted toward younger students when adults see it will evoke controversial emotions. Parents and teachers are not going to approve of a pen that is encouraging younger generations to take the easy way out and cheat. Students need to spend time in school learning and taking advantage of the opportunity they have that is preparing them for the next level of education or work. Another reason people will believe that this is a dependable pen to buy is because it has credibility, ethos. Papermate is one of the most popular brand names for most school supplies that are used today, encouraging students to go buy one for themselves. Overall, this ad is successful in grabbing student’s attention and interesting them in using this “helpful” pen in school.
ReplyDeletehttp://www.1stwebdesigner.com/inspiration/creative-advertisements-you-will-listen/ #20
In response to Evan Kastrenakes: I like that you chose a Got Milk, if my ad is not good enough to use for my paper I am also going to do a Got Milk ad. I think you could also ad that this ad contributes to pathos because it anyone can relate to it. The structure and stance of Reggie Bush with his hand in the air, represents success, victory, and achievement, which is what every human hopes to achieve in their own way. Also, in the caption "It's mine. And nothing can take it away from me." provokes a sense of motivation and inspiration from the reader to go after their dreams and no one can ruin it or take it away from them. This is Got Milk had has a lot of key words we studied in class to analyze.
In response to Lauren Mangine:
ReplyDeleteI think your image has strong ethos, because BMW is a car manufacturer. Many drivers are stupid enough to drink while driving, putting others lives in danger as well as their own. I think BMW did a good job with their advertisement, because it is much easier to fix a damaged car then a damaged life.
In response to Evan Kastrenakes,
ReplyDeleteThe ad that you chose is a very good one. The overall design of the ad can be described as being strong and victorious. The subject's body language indicates that he has just won the game. The fact that he is wearing his uniform reinforces the idea that drinking milk makes you stronger and a better athlete. In the "Got Milk" ad that Ms. Graziano presented to the class, the athlete in the ad was design to evoke a sexual reaction to the viewers. This visual text does focuses on the idea of being a winner.
I chose to use one of the advertisements from Adidas “Impossible Is Nothing Campaign”. The medium of the advertisement is a photograph containing text. It is a picture of Beckham in an Adidas sponsored Real Madrid uniform after scoring a goal. The structure of the advertisement has it so that Beckham is the first thing one notices, the text compliments Beckham’s pose, facial expression, and story: “Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.” The details of the picture have a strong appeal to pathos, they appeal to the emotions of its audience, in which this case are most men and sports fans. After seeing the image of a famous sports figure and reading a self-motivating message most men feel inspired, they feel bigger, tougher, and stronger, as if they can overcome anything. They don’t want to be the small men that do nothing and let failure bring them down. As men, they want to have power and control; they want to feel strong and unstoppable. Through the use of the ethos, the advertisement is able to carry out its purpose of inspiring one to reconsider the definition of impossible and take action to overcome the obstacles and adversity to have made that dream “impossible”.
ReplyDeletehttp://media.photobucket.com/image/david+beckham+impossible+is+nothing+/khairul_2311/Copyofl_7488c5f474dbe4de599ed2e99cf.jpg
In response to Bree’s post:
I think the picture also utilizes ethos. Just like one cares about one’s own body and health, this ad makes one consider the Earth as a living thing that’s part of all of us. As disgusted people are with black lungs, that’s how disgusted they should feel about the harm they’ve done to their environment. Just like anti-smoking ads aim to persuade people not to smoke and take better care of their health before they get lung cancer, this ad aims to persuade people to take better care of their environment “before its too late”
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ReplyDeletehttp://www.youtube.com/watch?v=owGykVbfgUE&feature=BF&list=SPB9F260CE56D04E73&index=1
ReplyDeleteI chose the original Old Spice commercial with Isaiah Mustafa for my journal and my paper. The image promotes the body wash by saying that using the body wash will make the user more of a man and more appealing to women. This is not the first time that this claim was made about a product, not even the first as a body wash product such as Axe’s Dark Temptation commercial in 2008 (http://www.youtube.com/watch?v=gEpfTicDVUE). What makes this commercial different from most advertisements is the creative, humorous way that the information is presented in such a surprising, fast-paced manner. It throws a lot of implications from the product use at you in one very well executed single cut. Also, something that Axe did not explicitly imply, is the advertisement heavily suggests that you, the buyer, is less adequate without it. Mustafa begins with having the audience compare themselves to this half dressed, muscled man in a bathroom. He claims that “…sadly, he isn’t me,” which is great ethos for the advertisers since this makes the audience consider wanting to in fact look like this man. Also, Mustafa directs his speech to the “ladies,” which would help to promote their interest in the product which in turn would promote their “men” to buy the product for the ladies. The advertisement’s clever audience acknowledgement helps to spiral the commercial’s entire purpose: To sell the body wash.
In response to Corinne Sarvis:
ReplyDeleteYou could discuss the colors and style of art for the image and how they present the issue. For one thing, the contrast between the shocking nature of a woman’s naked body with the cute, soft art style makes a confusing conception of the advertisement, helping to bring light to the questioning nature of how important breast cancer awareness actually is. Also, the simple, girly style aids the advertisement in keeping a feminine allure, creating more of a cutesy impression rather than shocking or scary. The advertisement is obviously directed to women and does a very good job with it.
For my post I chose one of the got milk? campaign advertisement. The ad I chose is of superman with a milk mustache saying “got milk”. The link for this picture is http://www.google.com/imgres?imgurl=http://f00.inventorspot.com/images/superman-got-milk-ad-commercial.jpg&imgrefurl=http://inventorspot.com/articles/got_milkinventive_marketing_5569&usg=__MCo82Y-mOOvUiiGEO5Di-N5igk0=&h=500&w=389&sz=26&hl=en&start=0&zoom=1&tbnid=U48EGSkClS_quM:&tbnh=117&tbnw=98&ei=ebSHTbuiO82cgQestbDHCA&prev=/images%3Fq%3Dgot%2Bmilk%2Badvertisement%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us:IE-SearchBox%26rlz%3D1I7SNNT_enUS407US407%26biw%3D1345%26bih%3D555%26tbs%3Disch:1&um=1&itbs=1&iact=hc&vpx=593&vpy=91&dur=455&hovh=255&hovw=198&tx=102&ty=146&oei=ebSHTbuiO82cgQestbDHCA&page=1&ndsp=30&ved=1t:429,r:4,s:0
ReplyDeleteThe purpose of this advertisement is to persuade views to drink milk. Milk does this by placing superman in the front and center position of power to show how much strength and how manly he is. This ad is used to persuade the common day person to drink milk so they can be as strong and as powerful as superman. This ad has a major influence on many audiences by showing a American icon of superman who everyone knows and looks up to drinking milk, influencing other people to do the same so they can be just like their idol. The medium of this picture is a advertisement, it is trying to get people to look at this ad and in return use more of the advertised product.
This is set up with superman in the clouds flying high above the city, this shows that superman is above the rest of people because he drinks milk and if you do what he does you will be powerful just like he is. It also shows superman in a very powerful and dominate stance showing how strong he is because he drinks milk. This is showing the audience that if you can do all the same stuff superman does if you drink milk. One of the most powerful parts is the caption to the ad. This shows the results of drinking milk and what it does for your body.
In Response to Corinne Sarvis
The subjects of this add would be primarily women but you could also include male figures. You can include them because this adds is showing them that this issue is very serious for their loved ones and if not treated they could lose their wives. With this said this article is pressuring men to make sure their spouse gets check-ups so this could never be a problem for their loved ones.
http://hochihang.com/files/gimgs/12_smuntitledad2.jpg
ReplyDeleteFor my post, I decided to do it on a Powerade advertisement. This image has Michael Phelps who is swimming in a race. The image shows that he is beating a dolphin. Dolphins are known for their rapid speed in the water and are very difficult to catch up to, let alone beat against in a race. What this image is telling us is that if you drink Powerade, you have an advantage. Michael Phelps has an advantage over the dolphin because he drinks Powerade. This image successfully uses ethos because everyone pretty much knows who Michael Phelps is after the 2004 and 2008 Olympics. Most know about his many gold medals and are aware that he has broken many world records. Some may know that breaststroke is his worst stroke, and yet he is still beating the dolphin by half a body length, which is a lot in swimming. The structure of the picture is set up so that we see Michael Phelps in the middle of the picture. We then see the dolphin that he is racing against, then finally see the blue Powerade bottle.The picture has the background dark. What would normally be blue pool water is shaded gray. Michael Phelps and the dolphin pop out at you because they are both in color. At the bottom, there is also a blue Powerade bottle that stand out. On the side, the word advantage is written in white, making it stand out to the audience, although I believe that the wording could have been a little bigger to make more of an appeal to the audience.
In response to Dillon Cole
The quote by Superman adds credibility because it basically says to the audience that milk can be your own Kryptonite. It talks about how milk has calcium and helps your bones grow strong and how milk makes you feel on top of the world, which is why Superman is shown on top of the clouds.
I chose the image of Kanye West posing as Jesus. Kanye West on the cover of Rolling Stone magazine posed as Jesus with a crown made of thorn on his head. He also is depicted with bloodshed and scratches all across his body. I believe this image is not to say he is the “reincarnation of Jesus” however he can be related as the Jesus to hip hop. Therefore I believe the audience is not intended for Christians however hip hop lovers. Specifically, teens and young adults are targeted in this image. The purpose of this image is to make an analogy in this image. What Jesus was to the people of Isreal, Kanye is the same toward the hip hop nation. Kanye can therefore be described as person who will lead the hip hop nation into a great path. Hip hop will become a force in the music industry and become an innovative trend throughout the world and Kanye is the catalyst for this. As far as ethos are concerned, I think Kanye West credibility has gone down because of this. Religion is such a sensitive subject and people believe in many different things. Futhermore, if a human being is putting themselves on the same level as ones spiritual advisor many may see this as a mockery or an insult to there beliefs.
ReplyDeleteIn response to Corrine Sarvis: I think this is a great image to do a paper on. The risqué aspect of the image attracts an audience. Therefore when people analyze the image more they will see what the true meaning behind it is and maybe an I opening experience for them.
Image: http://today.msnbc.msn.com/id/11009059/ns/today-entertainment/
For this journal I chose a PETA ad. Though the image is disturbing it clearly gets their point across. The image’s purpose is to try and get people to stop using animal fur for coats. The girls in the photo are holding up skinned dead cats. The picture asks the question,” Don’t you want the rest of your coat?” By showing the dead cats the byproducts of these luxurious coats some people wear, it shows the not so nice side of the fur industry. It makes people actually go through the thought process, of how fur coats are actually made. Most people would take for granted the coats, and not think about the animal that was killed solely for its fur. It was killed so you could have a coat you don’t really need. It was killed for your luxury.
ReplyDeleteThe structure of the image is with the dead skinned cat being the first thing that catches your eye. It is not something we see every day and the grotesqueness of the subject catches your eye. Then your eyes go to the girl that is holding the cat, then to sign she is holding, which has the words “Here’s the rest of your fur coat”. You will notice all of the by standers on the street are wearing coats and the girls who are advocates for PETA are wearing sleeveless black dresses. They are making a statement that they would rather go cold than wear fur. They are putting their health at the same level as the animals. Saying animals and humans are at an equal level.
In Response to Kassandra Car:
You could also use Ethos for this image. I noticed at the bottom of the ad there was a website, company name, fax number, and telephone number. They seem confidant in their argument that they are willing to give you multiple resources to find more about their cause and the ad it’s self.
http://english.chosun.com/media/photo/news/200501/200501060038_01.jpg
For my image I am using an anti-smoking advertisement. It is a picture of an older lady smoking a cigarette and beneath the image it says in big letters “smoking is glamorous”. The lady is very worn down and dirty looking and she immediately looks miserable in this black and white picture. The audience for this picture is not only people who smoke, but mainly people who are thinking about picking up smoking and the youth who are very impressionable. I think this American cancer society ad does a very good job of persuading people not to smoke. Because it is an American cancer society ad I think that really helps ad to the ethos of the picture. The American cancer society is a very well-known and influential group who is very credible so I think that that helps get the point across even better that they are the ones who posted the image.
ReplyDeleteIn response to Cameron, I agree when you said Kanye’s credibility went down with this picture. He probably lost a large group of fan base because of how sensitive people are to religion. I think this hurt his reputation among all religious people because of how he compared himself to someone as influential as Jesus
http://www.boston.com/news/globe/ideas/articles/2005/05/15/tobacco_history?pg=4
ReplyDeleteGreat job, everyone. I approve of all of these images. If you decide to change your image, then please feel free to email me if you want some feedback on it.
ReplyDelete